The promise of Soloviev Group’s Midtown East plan is enormous. Well over a thousand new apartments, a hotel, retail, restaurants, a democracy museum, nearly five acres of green space – and, yes, a casino – come together in an ambitious plan for Manhattan’s last major empty parcel. And the numbers don’t lie: the area needs new housing, with only 356 affordable units added between 2010 and 2020.
So, the Soloviev boom could be just what the city ordered – if CEO Michael Hershman can make it happen, amid fierce competition with other big-name developers and complex machinations with NYC’s political estate.
When it happens, the Midtown East development could be legacy-defining for Hershman. It will also be the first chance for the Soloviev Group – rebranded after Stefan Soloviev inherited it from his father Sheldon Solow in 2020 – to put a new stamp on the New York skyline.
Join TRD and Hershman for a conversation about this unique opportunity, and the tightrope of 2025 development in NYC.
The Salon Series is sponsored by our friends at Bosch, Thermador, and Gaggenau.
CEO, Soloviev Group
Michael J. Hershman is the CEO of the Soloviev Group, the 21st-largest landowner in the United States. He is also president of the Fairfax Group, a consultancy focusing on risk management, corporate governance and compliance. He has held high-level positions in the United States Senate, House of Representatives and Department of State.
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