The promise of Soloviev Group’s Midtown East plan is enormous. Well over a thousand new apartments, a hotel, retail, restaurants, a democracy museum, nearly five acres of green space – and, yes, a casino – come together in an ambitious plan for Manhattan’s last major empty parcel. And the numbers don’t lie: the area needs new housing, with only 356 affordable units added between 2010 and 2020.

So, the Soloviev boom could be just what the city ordered – if CEO Michael Hershman can make it happen, amid fierce competition with other big-name developers and complex machinations with NYC’s political estate.

When it happens, the Midtown East development could be legacy-defining for Hershman. It will also be the first chance for the Soloviev Group – rebranded after Stefan Soloviev inherited it from his father Sheldon Solow in 2020 – to put a new stamp on the New York skyline.

Join TRD and Hershman for a conversation about this unique opportunity, and the tightrope of 2025 development in NYC.
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The Salon Series is sponsored by our friends at Bosch, Thermador, and Gaggenau.

CEO, Soloviev Group
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Michael J. Hershman is the CEO of the Soloviev Group, the 21st-largest landowner in the United States. He is also president of the Fairfax Group, a consultancy focusing on risk management, corporate governance and compliance. He has held high-level positions in the United States Senate, House of Representatives and Department of State.
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