Sam Nazarian on The Experience Economy: April 3, 2025

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The rise of the experience economy is driving owners to repurpose vacant spaces, but this venture is fraught with risk, as evidenced by the high failure rates of restaurants and nightclubs. Despite these odds, a select 20% achieve long-term success, a category exemplified by Sam Nazarian's sbe hospitality group, responsible for renowned venues like Katsuya and Hyde.

Nazarian's latest endeavor, The Estate, in partnership with Tony Robbins and Marc Anthony, aims to create a global network of luxury hotels and longevity centers.

To explore the strategies behind navigating the hospitality industry and achieving lasting success, join TRD for an exclusive conversation with Sam Nazarian.

The Salon Series is sponsored by our friends at Bosch, Thermador, and Gaggenau.

About Sam Nazarian

Chairman & CEO, sbe

Sam Nazarian is a visionary entrepreneur and business owner known for his remarkable contributions to the hospitality industry. In 2002, he founded sbe Entertainment Group, which quickly became a prominent player in the lifestyle hospitality world, encompassing globally renowned brands such as SLS Hotels, Hyde Lounge, and Mondrian Hotels.

Sam Nazarian recently announced a strategic partnership with global music icon Marc Anthony as equity partner in sbe, propelling the multi-vertical hospitality company into its next chapter of growth. In September 2024, Nazarian, in partnership with Tony Robbins, Richard Attias and Marc Anthony, announced The Estate - set to become the biggest network of resorts and residential projects driven by a commitment to functional and preventive medicine through diagnostics, longevity, all powered by AI.

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