The experience economy has been getting a lot of attention lately - and for good reason. Office and residential vacancies have owners getting creative about what to do with their four wall spaces.

But opening experienced based spaces is not without its risks. Restaurants and nightclubs are notoriously high risk ventures with 60% of restaurants failing within the first year -  and 80% failing within the first five. These numbers would make any betting man walk from the table - except that the remaining 20% tend to experience lifelong success.

Enter Sam Nazarian; known member of the remaining 20% whose sbe owned restaurants and clubs include the ever exclusive Katsuya, MXO, Casa Dani, Citizens, Hyde, & S Bar - with locations across Las Vegas, Los Angeles, and (of course) New York.

His latest luxury hotel projects include The Estate - a joint venture with business guru Tony Robins and singer Marc Anthony to create the “largest ecosystem of preventative medicine and longevity in the world” that will feature 15 Hotels and 10 urban preventative and longevity centers.

Join TRD and Sam Nazarian for an exclusive, live conversation about reading the tea leaves in lifestyle and hospitality - and find out what makes the difference when going from the 80% to the 20%.
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The Salon Series is sponsored by our friends at Bosch, Thermador, and Gaggenau.

Chairman & CEO, sbe
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Sam Nazarian is a visionary entrepreneur and business owner known for his remarkable contributions to the hospitality industry. In 2002, he founded sbe Entertainment Group, which quickly became a prominent player in the lifestyle hospitality world, encompassing globally renowned brands such as SLS Hotels, Hyde Lounge, and Mondrian Hotels. 

Nazarian’s SLS Beverly Hills was Named the #1 Hotel in the World, #1 in the United States and #1 in Los Angeles by the Conde Nast Traveler Readers Choice Awards - and in 2020, Nazarian sold a 50% stake of sbe’s hotel platform to create Everybody Eats and Disruptive Restaurant Group (DRG). DRG has become a leading force in the industry, offering visionary and award-winning dining concepts such as Katsuya, S Bar, and others. Everybody Eats, a global food-tech platform, has introduced a revolutionary approach to food halls, ghost kitchens, and mobile delivery, utilizing world-class culinary talent and cutting-edge technology to create seamless experiences.

Sam Nazarian recently announced a strategic partnership with global music icon Marc Anthony as equity partner in sbe, propelling the multi-vertical hospitality company into its next chapter of growth. In September 2024, Nazarian, in partnership with Tony Robbins, Richard Attias and Marc Anthony, announced The Estate - set to become the biggest network of resorts and residential projects driven by a commitment to functional and preventive medicine through diagnostics, longevity, all powered by AI.

Throughout his remarkable career, Sam Nazarian has consistently demonstrated his ability to anticipate and shape the future of hospitality and gastronomy. With his unwavering passion, entrepreneurial prowess, and a portfolio of iconic brands, Sam has cemented his position as a trailblazer in both the hospitality and culinary world for generations to come.