The New High-End Frontier: Why Developers Are Betting Beyond Manhattan

Luxury in New York is no longer confined to Billionaires’ Row. As record-breaking sales in Brooklyn and downtown Manhattan redefine buyer expectations, developers are rethinking where—and how—to build at the high end.

In this panel, Sam Charney, Jasper Wu, and Susan de França bring perspectives from development, investment, and marketing to unpack the shift. From capital and risk to branding and buyer demand, they’ll explore what’s driving luxury beyond traditional enclaves—and what it takes to make these projects succeed.

As the geography of prestige expands, this conversation will examine how the next wave of high-end development is taking shape across New York City.

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