The Experience Economy: What Developing the Future of "Experiential" Real Estate Looks Like Now

Retail isn’t just back—it’s evolving. The next era of value is being created by destinations that blend entertainment, hospitality, food & beverage, wellness, and membership models. In this keynote, Soo Kim will unpack what concepts are winning, how operators think about foot traffic and pricing power, and why “experience” is becoming one of the most investable theses in the city’s built environment.

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